Royal Ascot Attendance Rises 4.8% as Executive Travel Demand Strengthens Across Berkshire

Attendance at the five-day Royal Ascot meeting reached 286,541 in 2025, marking a 4.8 per cent increase on the previous year, according to industry publication Thoroughbred Daily News. The figures confirm the continued strength of one of Britain’s most prominent sporting and corporate hospitality events.

Beyond racing, Royal Ascot functions as a significant driver of executive and international travel into Berkshire. Increased attendance places greater logistical pressure on transport networks serving Ascot and the surrounding areas, particularly during peak arrival and departure windows.

Structured Executive Travel Replacing Ad-Hoc Transport

As attendance grows, travel patterns around Royal Ascot are becoming more structured. Corporate hosts and international guests are prioritising pre-arranged executive transport, often securing vehicles several weeks in advance.

Demand has centred on coordinated Airport Transfers from Heathrow Airport, along with private aviation arrivals via Farnborough Airport. Multi-vehicle schedules, timed collections and return transfers after hospitality events are increasingly standard requirements.

This reflects a wider shift in business travel behaviour. Reliability, timing precision and discreet service are prioritised over on-demand ride options during high-profile events.

Royal Ascot as a Key Travel Period in Berkshire

For transport providers operating from Bracknell and across the wider county, Royal Ascot remains one of the most operationally intensive weeks of the year. Corporate Chauffeur Services and Private event car rental with driver services see heightened coordination requirements, particularly for executive groups attending multiple race days.

As Royal Ascot attendance continues to grow, executive mobility planning around the event becomes more deliberate and structured. For businesses arranging client hospitality, seamless arrival and departure logistics are now an expected component of the overall experience.

Crownwood Charters provides pre-arranged executive travel throughout Berkshire, including dedicated Royal Ascot chauffeur services designed to support corporate hospitality and international guest movements during race week.